PRIVATE LABEL IS THE THEORY BEHIND EVERYTHING WE DO.
It’s why every blank will come with your client’s brand in the neck.
THE THEORY BEHIND PRIVATE LABELING.
Successful brands do many things similarly. At the top of that list is the primary product identifier. In clothing, it’s the neck label. You can make a case that the smallest print has the biggest impact. At minimum it says this is a custom made garment directly from the brand you are supporting. It says you care. It provides a far better connection than a co-branded throw-away.
EVERYTHING SHOULD ALWAYS BE PRIVATE LABELED. Period.
Gildan, Next Level, Alternative, etc. are thrilled you are willing to pick up the tab for most of their marketing budget…but seriously, it would be silly to promote any brand other than the company who is footing the bill for the garments…when given the option…let alone at no cost…silly.
STOCKPILE PRIVATE LABELS.
No one quits their own brand.
The more private labels you have in your arsenal, the bigger and more stable your business gets. You have an automatic step up on your competition in every case.
The biggest problem your business faces today…is tomorrow.
Look around you. The industry is consolidating. Alliances are being formed. Don’t get left behind. In our case we are only supporting 80 ASI accounts within our Factory Authorized Outfitter program.
Private labeled clothing…no co-branders…is only the way to go.
MAKE THE CLOSET, NOT THE DRAWER.
Do your garments look like what you see at the mall? Meaning…closet worthy. When they don’t, you are building your marketing proposition on a faulty foundation. Anything less legit gets your entire spend headed straight to the drawer…where it’s only audience is whoever is helping wash the car or mow the lawn.
THE DRAWER R.O.I.
This co-branded plastisol printed promo item will be worn 0-5 times. So this level of garment will be viewed mostly by the bottom of the drawer above it. If you paid $5.00 for this garment your R.O.I. is $1.00 per impression in the best case scenario.
THE CLOSET R.O.I.
This branded, cool & quality item will be worn an average of 20 times…this level of garment gets worn socially as your go-to tee on weekends, walking through the mall or out at night. It’s paired with your favorite denim where 100’s of people see it every time it’s worn. Purpose and intent delivered.
If you paid $10.00 for this garment, your R.O.I. is $0.50 per impression in an average scenario. Oh…and your client loves you…there is that.
Start building your brand today.
Pick from any of the four templates below to start building your client’s brand.